An eye serum is a lightweight treatment made for the thinner, more delicate skin around your eyes. Our Eye Wow! is a cooling gel serum packed with 12 plant extracts. It absorbs quickly to hydrate and help target dark circles, fine lines and puffiness, leaving your eyes looking brighter and refreshed. We all need a little Wow factor!

Turn the bottle upside down for a moment before each eye so gravity can feed the serum to the rollerball. Then, starting from the outer corner, roll Eye Wow! gently towards the inner corner, top and bottom. Let it absorb or give it a gentle pat. The rollerball delivers just the right amount, so there's no need to rub it in.

Don't worry, this can take a little getting used to! Tip the bottle upside down before each use so the serum can flow to the ball, then glide it over your skin with a light touch. You can also watch our how-to video on the product page to see it in action.

Not at all! The metal rollerball is designed to feel cool and gentle on your delicate eye area. Use a very light touch and let the serum glide smoothly rather than pressing firmly. So many of our customers love that it applies the serum without tugging on their skin.

Give Eye Wow! two weeks of daily use to see its full effects. Some of our customers notice a difference sooner, but everyone's skin is unique, so be patient with yourself and let those plant extracts work their magic.

As often as you like! Morning, night, or whenever your eyes need a pick-me-up during the day, Eye Wow! is there to brighten and refresh tired eyes.

You don't have to, but consistency is key! For the best results, we recommend using Eye Wow! every day for at least two weeks. Morning, evening or both, pick whatever fits your routine. Many of our customers love it first thing in the morning to wake up tired eyes.

Eye Wow! can help reduce the appearance of fine lines. Naturally plumping hyaluronic acid holds over 1,000 times its own weight in water to cushion and hydrate the skin. Baobab extract, naturally rich in AHAs, helps give a smoothing, lifting effect. Well-hydrated skin simply looks smoother, brighter and more refreshed.

Absolutely, and it's one of our favourite tips! Storing Eye Wow! in the fridge makes the metal rollerball even more cooling and refreshing. It's the perfect wake-up for tired morning eyes.

Of course! Eye Wow! is lightweight and non-greasy. Just give it a few moments to absorb, then apply your makeup as normal.

Eye Wow! is dermatologically tested, fragrance-free and formulated to suit all ages and skin types. As with all skincare, we recommend doing a patch test first, and if any irritation occurs, stop using it. If the serum gets into your eyes, rinse thoroughly with clean water. If irritation persists, please seek medical advice.